Following her appearance in Vince Haycock’s promo for Calvin Harris’ Sweet Nothing, Florence Welch teams up with the LA-based director again for her own band’s single Lover To Lover. Shot in California and starring Australian actor Ben Mendelsohn, Vince, speaking to nowness.com, had this to say about Welch’s performance in his tale of ‘American heartbreak’: [...]

Generally known for his outlandish, flambouyant and over-the-top promos, David LaChappelle doesn’t disappoint on his first outing with Florence + The Machine. The lavish production and dramatic sets contemplate the fiery soundtrack, and with a host of ballet dancers surrounding the singer, Florence Welsch delivers one of her most ott performances… Florence + The Machine [...]

Darkly gothic, enigmatic and really rather creepy, Tabitha Denholm’s video for Florence’s Never Let Me Go is set in a deserted ice rink where a budding love affair between Florence and Jamie Campbell-Bower of Twilight fame turns very weird and disturbing… Florence & The Machine Never Let Me Go (Island) Director: Tabitha Denholm Prod co: [...]

Dynamic Icelandic duo Arni + Kinski return to music video to take Florence’s new pre-Raphaelite look and give it a quasi-1930s makeover for Florence + The Machine’s No Light No Light. It sees Florence being hounded by a ‘neon pink voodoo gremlin’, while teetering on the edge of a New York skyscraper, while a choir [...]

Florence Welch bursts back, all guns blazing, with Shake It Out, and Dawn Shadforth’s video pulls out the stops to reflect its wrought emotion, with a sumptuous period mystery and Florence as a beautifully-attired Victorian heroine, seemingly harbouring multiple personalities. It was shot in Eltham Palace, with Ed Rutherford behind the camera, styling by Aldene [...]

The second of the Colonel Blimp-produced music-based shorts made as part of the BBC Electric Proms last month, and like Ninian Doff, director of the one featuring Metronomy’s On Dancefloors, Keith McCarthy was selected to realize his script The Ganzfield Procedure – inspired by Florence and the Machine’s Dog Days Are Over – from hundreds [...]

A brave choice of cover considering the original by Candi Staton is deemed a masterpiece. However, Florence does a great performance and vocally, delivers a great reading of a brilliant song, helped enormously by this slick, energetic promo from Tom & Tabitha. Florence & The Machine You Got The Love (Island) Director: Tom & Tabitha [...]

Down at sun-kissed Painshill Park in Cobham, the flamboyant folk-rock goddess in-the-making Florence Welch enjoys a spring awakening with friends down by the riverbank – which develops into something surprising. The video by Tabitha – one half of DJ team the Queens of Noize, who also manage Florence – and boyfriend Tom was shot earlier [...]

It’s time for another rundown of music videos currently in production or recently completed – and this is just Part One. More coming tomorrow – so get in touch very soon if you want to make sure something new is included… Agile: Ben & Jos directed Hadouken’s Crank It Up for Tim Nash at Atlantic, [...]