Taking inspiration from Olafur Eliasson’s weather project at the Tate Modern, James Barber continues his working relationship with Wretch 32 with this heavily art-directed piece for new single Blackout. Beautifully shot by Steve Annis, James follows a meteorological theme creating a sun setup and a colder, more dramatic lighting setup as well as street dancing [...]

Robert Hales’s charming LA-shot video for Chris Malinchak’s So Good To Me features a sweet little girl who’s mislaid her pet. Which is embarrassing, as the pet is a giraffe. Luckily her four-legged friend (played by Stanley the giraffe) finds her, before its necessary to call in the ASPCA. What a beautiful animal. Chris Malinchak [...]

Louis & McCourt, in conjunction with East London animation collective The Line, deliver a unique fusion of Japanese and western styles in their promo for Mat Zo and Porter Robinson’s Easy. The video follows a young woman living in a futuristic metropolis. With her name plastered on the city’s huge billboards and advertisements, she quickly [...]

New director Chloe Hayward works with Syron on the promo to the infectious and hugely atmospheric Here. We see the South London singer in recovery mode after the night before – and then ready to do it all again with Chloe supplying the intimate club vibe and sexy visuals… Syron Here (Black Butter/Ministry Of Sound) [...]

Bingo Players’ Get Up featuring Far East Movement is threatening to be one of the biggest dance records of 2013 – the track alone has already amassed over 100 million hits on YouTube. Now it has a promo by none other than Tim Hope, making a very welcome return to music videos, with a gripping [...]

Celebrated photographer and promo director Rankin gets his teeth into the second single from Example’s forthcoming album The Evolution Of Man with this dark number for Close Enemies. Lots of claustrophobic close-ups, scary clowns and caged humans create tension within the gothic, industrial space and the dramatic use of light and stutter edits can only [...]

Shot in Japan with a local cast riding futurist mopeds, Ivan Ogilvie takes his cue from the title and delivers an uplifting promo (helped by some Japanese crew) about youth and fulfillment… DJ Fresh The Feeling (Director’s Cut) (Ministry Of Sound) Director: Ivan Ogilvie Production Company: Nice&Polite Producer: Gail Mosley Director of Photography: Chris Sabogal [...]

Shot over two days in Almeria under the searing Spanish sun, Example continues his long time collaboration with director Adam Powell with this promo for new single Say Nothing. Set in an abandoned town where bizarre post-apocalyptic characters roam freely with the kind of reckless abandon that would make Mad Max feel at home. Wolves, [...]

Aubrey Woodiwiss, highly respected and in-demand colourist at The Mill, continues his development as a director with his second video for Hadouken, for Bad Signal – featuring another intense performance. Aubrey’s first Hadouken video, for Parasite, was a portrait of a man in distress. Now for Bad Signal, its all about a girl in trouble. She’s [...]

Shot in New York, London and Detroit, Luke + Barber’s rather epic video’s narrative follows a father’s thought process and life journey before the birth of his child… Wretch 32 ft Ed Sheeran Hush Little Baby (Ministry Of Sound) Directors: Luke + Barber Production Company: Nice&Polite US Producer: Brian Turner US DOP: Starr Whitesides US [...]