Tony T Datis places Katy Perry in her very own fairy tail complete with her younger self, her prince charming (with a twist), crumbling palaces and some excellent effects. Beautifully lensed by Stephane Valle, the promo compliments (and completes) the cycle of promos to her Teenage Dream album, kicking off with scenes from first single [...]

Shot at the Marine Corps base Camp Pendleton in Oceanside California, Katy Perry kicks ass in Ben Mor’s action promo for new single Part Of Me. In stark contrast to her bubble-gum image of California Gurls, Mor captures Perry (lensed by District 9 DP Trent Opaloch) in her hard-as-nails role surrounded by yer actual active-duty [...]

Hockey discover some choice vintage audio gear to record things – like a handshake, or bubbles – as opposed to sounds, in Skinny’s video for the very hooky Song Away. That, and its relaxed, freeflowing feel makes this a very cool video indeed. Skinny are Dori Oskowitz, David Hache and Marc-Edouard Leon, whose previous work [...]

If you’re wondering why Eric’s Depeche Mode video hasn’t been on Promo before now, the simple fact is we are still struggling to find the words to describe it. Completely nuts. Insane. Genius. Very slurpy and wet. Er… But what we can say is that this is the first product of the partnership between London’s [...]

Keith Schofield’s new video for NYC rapper Mims is such a great thing you’ll enjoy it first without thinking that much about how he did all those wonderful FX. Or possibly because your head can’t take it all in. But suffice to say, it’s bloody clever. There’s Mims himself gliding across the screen left to [...]

So the Olympics is over, and the Zhang Yimou-directed closing ceremony was nearly as awesome as the Zhang Yimou-directed opening ceremony. But did either have fireworks blowing out of a motorcyclist? Excuse me, I don’t think so. That’s not the only thing that Jeremie Rozan and Martial Schmeltz’s video for Aussie outfit Midnight Juggernauts’ groovy [...]

As has been reported everywhere already, Radiohead have done it again. Their new video, directed by James Frost at Zoo, was shot without cameras. The video was created with two different laser-scanning technologies: the Geometric Informatics system – a scanner that uses structured light to capture detailed 3D images at close proximity – and the [...]

Newbie Katy meets Kinga Burza, and together they make one big pink girlie party. But unfortunately, what with the lyrics and lingerie, and the fact that Katy’s sitting there stroking her kitty, it’s way too sexy. It’s the first US production in the irresistible rise of Kinga, and probably the first of many. Furthermore, it’s [...]

Here is the second part of a big rundown of new videos, in production or just completed. And this isn’t all of them either, oh no… Annex: Luc Janin has directed The Fratellis’ Mistress Mabel for Bob & Tamara at Universal, and Vanessa Caswell shoots the first video for Revere’s The Escape Artist. Blunt: Brendan [...]