Focus Puller

Rupert Hornstein

Eoin Glaister reunites with Glass Animals with his first video for the band since 2017 - and takes their band's fans down a complex&nbsp;a complex conspiracy rabbit hole courtesy of YouTuber TinFoilPat.The video is for&nbsp;The Other Side of Paradise,&nbsp;originally released on the How To Be A Human Being album and now revived to celebrate the seventh anniversary of the album - which also featured Pork Soda and Agnes, which have Glaister-directed videos. It features TinFoilPat as a superfan of the band, revealing to his Youtube community about the&nbsp;rumour that lead singer&nbsp;Dave Bayley has been replaced by a clone (or clones). And then follows his mission to uncover 'the truth'.[imgtoken data:1]The band were not available to feature in the music video, so Glaister has employed various techniques to build his narrative. Firstly he chose to lean on archive footage from their iconic concert at Red Rocks, and construct a narrative arc that starts with the moment Dave sang “my thunder shook him down” in perfect sync with real-life thunder.&nbsp;Then he sourced further on-stage clips, TikTok cutaways, generative AI, choreography and a mouse-and-cat dynamic, to create a trail of clues for TinFoilPat to uncover.The music video is also sprinkled with subtle Glass Animals fandom trivia and even features real-life moments like TinFoilPat infiltrating the Universal Music London office or calling up the front desk to accuse them of “being in” on the hoax.[imgtoken data:2]<blockquote>It felt like a full circle moment, creating promos for the album again.</blockquote>Glaister says that the fact the band were unavailable for the shoot prompted the clone idea.&nbsp;“I'd been watching TikToks with my sisters and was really taken with all the fanfare and conspiracy theories surrounding Avril Lavigne and Britney Spears and I love how ropey all of that evidence is," he explains. "They were vehicles to kick start thinking for this project. [And] the narrative that was constructed with the archive footage means that I could blend facts and fiction in a silly way, which I’m really into.[imgtoken data:3]“This is the third job I've done for Glass Animals, which means I've earned some trust with them; it’s useful for running with a really, really bizarre idea like this one. It felt like a full circle moment, creating promos for the album again.”

United Kingdom

Eoin Glaister

Romy Jo Waller

Stink Films

Dom Mckiernan

Mel Giles

Maya Bury

Louis Danckwerts

Polydor

Fraser Rigg

Elle Lotherington

Riaz Ahmed

Ben Austin

Ellie Walker

Jess Summer

Supple Nam

Owen O'Sullivan

TenThree

Alex Gregory

No.8

Zach Beech

Indie

Glass Animals 'The Other Side Of Paradise' by Eoin Glaister

Glass Animals - The Other Side Of Paradise (Official Video)

Teenage love fails to run smoothly in Ethan &amp; Tom's excellent take on a high school musical for Tendai.A frosty moment between Tendai and his girlfriend - played by&nbsp;Sephora Parish - is played out in the halls of a London school, in a series of well-crafted sequences that involve a sizeable supporting cast.It's of a piece with the directing duo's facility with experimental camera techniques, with a constantly moving camera, which ends up rotating around the couple.But this is also arguably Ethan &amp; Tom's most sophisticated video so far in terms of execution, with an element of dramatic tension and a proper pop video feel in terms of scale and look. A real step-up for the talented directing duo.

Ethan & Tom

Theo Hue Williams

Academy Films

Elena Argiros

Ty Hack

Maggie Curwin

Matt Allsop

Elena Isolini

Dolly Milkes

Connor Coolbear

Oliver Whitworth

Electric Theatre Collective

Kodak

Mouthpiece

Nicola Sheppard

Sephora Parish

Digital Orchard

Tendai ‘Ughh… Parent’s Evening’ by Ethan & Tom

tendai - Ughh Parents Evening

Raman Djafari combines live action and animation to brilliant effect in the extraordinary new video for the brilliant Ashnikko - creating&nbsp;a Mad Max-esque dystopian landscape to transform the pop star into a monster truck-wielding hero, fighting off robot overlords as she navigates a strange new world.In an intense bombardment of visual imagination, Djafari fuses his signature aesthetic of texturally rich CGI with the unhinged, transgressive ambitions of Ashnikko, to create a wonderful, weird, high-octane action movie.&nbsp;[imgtoken data:1]The influences on the video range from painters Bruegel and&nbsp;Carravagio, to Bjork, to&nbsp;90s animes like Neon Genesis Evangelion - but you really have to watch on repeat to catch everything that is going on.Djafari worked closely with Ashnikko and her creative director Vassu Vu in conceptualising the video for Worms - which takes the distinctive style of his&nbsp;previous work -&nbsp;such as his massively successful video for Elton John and Dua Lipa's Cold Heart - into a whole new dimension.[imgtoken data:2]"I wanted to create a vast world that stretches way beyond the bounds of this one music video, like there's an abundance of stories waiting to be told," says Djafari.&nbsp;"I indulged my love for creature design and developed dozens of individual characters, monsters, robots and a huge monster truck. It was important to me to bring the world around this album to life, with a richness that reflects the depth of the music and lyrics.[imgtoken data:3]"Working with Ash and Vasso was a truly precious collaboration between artists - they supported and trusted my personal interpretation of the universe they created together. Looking back, I wish I could have spent more time in this world. I feel like this video barely scratches the surface of what I would love to create together with Ashnikko."Fingers crossed we'll get another chance to collaborate in the future.” &nbsp;

Raman Djafari

Jake River Parker

Blinkink

Josef Byrne

Alex Halley

Molly Turner

Rowan Mackintosh King

Sam Seager

Vasso Vu

Julia Pavliuk

Hunter Daly

Nicola Braid

Tanmoye Khan

Laurent Arnaud

John Malcolm Moore

Laura Little

Holly Wood

Claire Moore

Mee Kyung Kim Porter

Georgia Olive

Rich Woolway

George Neave

Coffee & TV

Rich Martin

Will Hooper

Ashnikko 'Worms' by Raman Djafari

Ashnikko_Worms_credits

Directing duo Fa and Fon direct an out-of-this-world promo for&nbsp;MØ.In the suitably extraterrestrial&nbsp;video for Spaceman, we see the artist wake up in some kind of futuristic holding pod, trying to get her bearings and formulate&nbsp;an escape plan.&nbsp;Later on, she wakes up in an unusually stark&nbsp;atmosphere, revered by a group of aliens, eventually being transformed into one of them.It's a distinct contrast to the video for <a href="https://www.promonews.tv/videos/2022/01/31/m%C3%B8-new-moon-fa-fon/74746" target="_blank">New Moon</a>, the London-based director-sisters' previous collaboration with MØ, which framed the Swedish superstar as a medieval goddess. But it's also an ideal companion piece for this catchy track that boasts&nbsp;striking art direction, eccentric styling and no-holds-barred performances. And confirms that Fa and Fon are definitely ones to watch.&nbsp;

Riley Wolf

Annabel Bennett

Jade Denne

Innes Woo

Fa and Fon

Scarlett Anderson

Riff Raff Films

Kat Cattaneo

Krunal Saadrini

Charlie Herrandz

Laura Clayton

Motunrayo Soyannwo

Kitty (keerthana) Rajakulasingam

Gary Kent

Fric Lopez

Jak Waughman

Furmaan Ahmed

Carlo Avena

Scarlett Bovingdon

White House Post

Black Kite Studios

Sanna Kelly

Daragh Mccan

Chioma Ehiemere

Maggie Chen

Sarah Casbah

Sony Music

MØ 'Spaceman' by Fa And Fon

MØ - Spaceman (Official Video)

Sashinski shoots for the Moon in the choreography-fired video for Jonas Blue and Julian Perretta's summer banger Perfect Melody.&nbsp;&nbsp;

Naomi Weijand

Moses Ward

Caterina Danzico

Regina Bakeeva

Akti Magdalini

Nikki Porter

Emelia Gayner

Sasha Nathwani

FAMILIA

James Hackett

Ryan Monteith

India Bradshaw

Tom Wynborne

Tommy McMahon

Sandra Pennington

Ash Halliburton

Jonny Vieco

Sharon Robinson

Sasha Chude

Dasha Taivas

Lucy Berry

Final Cut

Cabbage Film Factory

Hannah Lonergan

Jonas Blue, Julian Perretta 'Perfect Melody' by Sashinski

Jonas-Blue,-Julian-Perretta-'Perfect-Melody'-by-Sashinski

Fenn O’Meally directs a touching promo for&nbsp;Lil Silva and Sampha, combining modern and archive home video footage, filmed in&nbsp;London and Jamaica.&nbsp;The concept for new track Another Sketch&nbsp;creates a symbiotic relationship between the past and the present, connecting the two worlds and sketching a visual and cultural history, placing the act of congregation at the heart of it all.[imgtoken data:1]Utilising a mix of both newly-created and vintage footage, the film explores&nbsp;the characters and zeitgeist of each time period, through&nbsp;a celebratory, emotional lens.The video is book-ended with the text 'he waves back home', and it's&nbsp;a wonderful way to encapsulate the entire concept in one short phrase.&nbsp;"This project has a special place in my heart," says O'Meally. "Until you dig deep you're unaware of just how many layers you're immersed in.[imgtoken data:2]"From the genius of Silva's music to his community and their stories, the footage old and new and even the ripples of sound throughout - like the waves I recorded on a trip to Jamaica in February - there are so many moments of life past and present that contribute to this piece.&nbsp;"I always dream of making work that really and honestly makes you feel something deep within you. So this has been an incredibly fulfilling project, more than I could have ever anticipated. I'm so grateful to Bafic, Silva and Sampha for the opportunity."

Joshua Gochez

Calvin How

Juanjose Mouko Nsue

Fenn O’Meally

Luca Chapman

OB Management

SMUGGLER

Elliott Beach

Benoit Soler

Elizabeth Doonan

Georgie Dale

Niomi Collins

Charlie Cowper

Kairo Jones

Shanice Noel

Michele Baylis

Lainy Black

The Assembly Rooms

Thomas Mangham

Alt Soul

Lil Silva ft Sampha 'Another Sketch' by Fenn O’Meally

Lil-Silva-Ft-Sampha-'Another-Sketch'-by-Fenn-O’meally

Leo Leigh's debut video,&nbsp;for Thom Yorke and Jonny Greenwood's new project The Smile, is a singularly intense experience. Leigh more or less dispenses with the causes of a trauma to confront the viewer with the harrowing results. You can only watch and wonder why - while listening to the altogether more gentle Free In The Knowledge.There are a couple of remarkable performances in the video, demonstrating distress and anguish in such visceral ways that it's hard not to think that some genuinely bad stuff happened just prior to when the camera started to roll.Halfway through, there are glimpses of exposition, snatches of other characters, and a ritualistic ceremony, suggestng the power dynamic of&nbsp;this haggard forest tribe. But it's those first two minutes that leave the most powerful impression.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

Lucie Red

Leo Leigh

Maddy Perkins

Krunel Saadrani

Olan Collardy

Maëva Demurger

Clara Paris

Holly Rebecca

Natasha Lawes

Dave Davis

Simone Grattarola

Time Based Arts

Andre Reid-McKinley

Scott Wright

Trim Editing

Alternative

Rock

The Smile 'Free In The Knowledge' by Leo Leigh 

The-Smile-'Free-In-The-Knowledge'-by-Leo-Leigh-

Malia James teams with Mimi Webb for a&nbsp;vibrantly colourful, warm and fuzzy&nbsp;take on a teenage break-up, set in a funfair - the appropriately-named Dreamland in Margate - for Halfway.Starting after&nbsp;the end of the relationship - where she thinks she sees her former love everywhere -&nbsp;we discover more about the love affair in flashback. Her heartthrob&nbsp;is there for most of it, but the spotlight is always on Mimi, as&nbsp;Malia James creates a gorgeously-crafted pop confection for the singer, employing the funfair setting to spectacular effect.[imgtoken data:1]&nbsp;The location played an important part in the authenticity of the story, with Webb being a local and having spent her early years on the Kent coastline.But James, herself born and raised in Texas, adds more than a touch of Americana to Margate. Which is becoming of a director who has worked with&nbsp;Halsey, MØ, Troye Sivan, Tove Lo and Rita Ora, among&nbsp;others. Now she has given Mimi Webb a shot&nbsp;at the big time.

Malia James

Sonya Sier

Hannah Bellil

Elliott Tagg

Arabella Kemp

Micki Pearlman

Adric Watson

Alex Bird

James Knight

Sarah Mursal

Sophie Van Der Welle

Jamie O'Donnell

Nomad Editing Company

Mimi Webb 'Halfway' by Malia James

Mimi Webb - Halfway (Official Music Video)

Directing duo The Rest direct a sombre monochromatic film for James Blake &amp; slowthai's collaboration on&nbsp;Funeral.&nbsp;In the middle of a funeral procession, stuck in a traffic jam in the middle of nowhere, the artists take a break to pause, whilst the camera circles around them. Though it isn't explicitly stated, the lyrics suggest that this is their own funeral, though the abstract nature of the narrative is one of the true draws of the project.&nbsp;Culminating in one of humanity's true comforts - a takeaway, delivered by an app driver - it's a thought-provoking and unique video for a great track.&nbsp;

Rupert Hornstein

Focus Puller

26 videos featuring Rupert Hornstein

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