Top post production facility Rushes is celebrating its 10th year as partners of the UK Music Video Awards by sponsoring the award for Best Pop Video UK at the UKMVAs 2017.

Rushes has partnered with the UK Music Video Awards every year since its launch in 2008, highlighting the company’s longstanding close ties with the British music video industry and community, and are sponsoring the Best Pop Video UK award for the fourth successive year at this year's UKMVAs ceremony in October.

Rushes' commitment in music video creativity, and their nurturing of the artform and the people who make them, goes back more than three decades and resulted in thousands of music videos, from the early days of the industry to the present day. In that time, Rushes have post-produced seminal videos for the likes of Dire Straits, Michael Jackson and U2, through to recent promos for All We Are, Björk, Charlotte OC and Duke Dumont. 

Joce Capper, MD of Rushes. "Music videos form a huge part of Rushes creative DNA. Over the years we have had the privilege of working with many fantastically talented people, on some of the most iconic and well known promos of all time. Rushes are delighted to continue supporting UKMVA’s through the sponsorship of the Best Pop Video award and we wish all the finalists the best of luck!”

First round judging has now started for this year's UK Music Video Awards, with Jury Members emailed their login details to judge one or more of 30 awards categories including Best Pop Video UK. Due to a high volume of entries in some Technical Achievement categories, namely Best Cinematography, Colour Grading and Editing in a video, Jury Members assigned those categories have been split into two groups. Each group of Jury Members only has to watch (and judge) one half of the entries.

After a second round of judging next month, nominations will be announced in late September. The UK Music Video Awards 2017 will be held at the legendary Roundhouse in London on Thursday, October 20th. More details about tickets for the ceremony and after show party coming soon.