Emil Nava is Promonews' most viewed director of 2016 - with over one and a half billion views on YouTube just for the videos he directed that were featured on the website last year.

Nava is the only director to beat a billion views in a Top 10 of directors created from viewing statistics gathered by Promonews on all videos featured on the site in the past year. He also directed the most videos - 10 – but one of those, for Calvin Harris ft. Rihanna's This Is What You Came For, broke through a billion views on its own.

Several other longstanding giants of pop video direction follow Nava in the list, with Director X in second place, Cameron Duddy at no. 3, and Colin Tilley at no.10.

Bouha Kazmi is the other British director on the list as well as Nava, for having directed Zayn Malik's debut solo video for Pillowtalk. Also representing the next generation of pop directors in the Top 10 are Andrew Donoho, Grant Singer and Ben Mor. 

1 Emil Nava   1,659,245,583 views

Louisa Johnson 'So Good' by Emil Nava
Calvin Harris 'My Way' by Emil Nava
John Newman 'Olé' by Emil Nava
WSTRN 'A List' by Emil Nava
Calvin Harris ft. Rihanna 'This Is What You Came For' by Emil Nava
Selena Gomez 'Kill 'Em With Kindness' by Emil Nava
Dua Lipa 'Hotter Than Hell' by Emil Nava
BURNS 'Beauty Queen' by Emil Nava
AlunaGeorge ft. Popcaan 'I'm In Control' by Emil Nava
Florrie 'Real Love' by Emil Nava

2 Director X   992,029,874 views

Zayn 'Like I Would' (Director's Cut) by Director X
Little Mix ft. Sean Paul 'Hair' by Director X
Rihanna ft Drake 'Work' by Director X

3 Cameron Duddy   711,508,490 views 

Bruno Mars '24k Magic' by Cameron Duddy
Jennifer Lopez 'Aint Your Mama' by Cameron Duddy

4 Bouha Kazmi     664,648,598 views 

Zayn Malik 'Pillowtalk' by Bouha Kazmi

5 Ben Mor     649,112,765 views

Coldplay 'Hymn For The Weekend' by Ben Mor

6 Phil Pinto  593,666,685 views 

Charlie Puth 'We Don't Talk Anymore (feat. Selena Gomez)' by Phil Pinto

7 Andrew Donoho 588,156,713 views

Marshmello Ft. Wrabel 'Ritual' by Andrew Donoho
Kiiara 'Feels' by Andrew Donoho
Frenship & Emily Warren 'Capsize' by Andrew Donoho
Twenty One Pilots 'Heathens' by Andrew Donoho
Skrillex with Tennyson & White Sea 'Stranger (remix)' by Andrew Donoho

8 Grant Singer 527,068,115 views

The Weeknd 'M A N I A' by Grant Singer
The Weeknd ft. Daft Punk 'Starboy' by Grant Singer
Phantogram 'You Don’t Get Me High Anymore' by Grant Singer

9 Alejandro Pérez 525,947,619 views

Enrique Iglesias ft Wisin 'Duele El Corazon' by Alejandro Pérez

10  Colin Tilley    383,590,793 views

Skrillex & Rick Ross 'Purple Lamborghini' by Colin Tilley
Fergie 'M.I.L.F. $' by Colin Tilley
Alesso ft. Nico & Vinz 'I Wanna Know' by Colin Tilley
Skrillex & Vic Mensa 'No Chill' by Colin Tilley