The first round of judging has just started for the 2012 UK Music Video Awards. This initial round is all being done online for 24 of the categories which include the genre-based, technical, and best music ad - tv and online categories.
The huge panel of over 400 jury members are made up of music video professionals with years of experience in the industry. They will be whittling the videos down to their top 6 which will go through to a second round of judging, which will take place in a series of live panel sessions.
The shortlists will be announced in October and the Awards will be taking place on Thursday, 8 November. Tickets to the show are now on sale. To get hold of them, please send an email to firstname.lastname@example.org