The extraordinary 'Rube Goldberg Machine' video for OK Go's This Too Shall Pass video won the top award of Video of the Year at the UK Music Video Awards 2010 last night in London, at a boisterous, emotional, and euphoric ceremony hosted by outrageous comedian Rich Fulcher.
Also, for the special award on the night Garth Jennings and Nick Goldsmith - aka Hammer & Tongs - accepted the third MVA Icon Award from Radiohead's Ed O'Brien for their contribution to the music video industry.
The evening culminated with OK Go winning the Video of the Year award - for which they and James Frost sent a joint video message ending in them doing a new choreography, a line dance, while their manager Jamie Kitman collected the award. That was preceded by Garth Jennings and Nick Goldsmith receiving the MVA Icon Award for their extraordinary, life-affirming body of work in music videos, from Fatboy Slim's Right Here Right Now, Supergrass's Pumping On Your Stereo and Blur's Coffee & TV, all the way to this year's clip for Vampire Weekend's Cousins.
After the awards - held at the ODEON West End in Leicester Square, the biggest night of the year for the British music video community continued with the aftershow party nearby.
To come: more pics from the UK MVAs 2010
UK Music Video Awards 2010 - all the winners:
Best Producer in association with Rushes Tim Francis
Best Commissioner in association with IMD Fastrax Ross Anderson
The Icon Award Hammer & Tongs