Bea Miller's big performance of I Wanna Know - her collaboration with NOTD - becomes a real showstopper in Michael Baldwin's impressive video.
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Charlotte Regan's mesmerising video for Wretch 32's His And Hers takes the song's difficult subject matter - the angry verbal attack of a young man and the provoked response of his partner - and tackles it head-on.
She simply dramatises it, adds characterisation to bring Wretch's blistering monlogues fully to life, and does so in a completely believeable manner.
Chris Turner (aka Favourite Colour: Black) keeps it simple, powerful and genuinely lo-fi for Esya - that's the solo project of Ayse Hassan of Savages.
A single set-up covers Hassan's performance with an edit dictated by the fallout from shooting on a VHS camera onto an analogue TV. It's a video portrait, as stark and atmospheric as Hassan's uncompromising music.
Joe Connor has directed a classic pop video for Sam Smith's Pray, filmed in one of the most spectacular locations seen in a music video for a long time.
Mat Whitecross's beautifully crafted video for one of the best songs from Liam Gallagher's hugely successful solo album As You Were fills a nightclub with one person: the actress Sienna Guillory.
MC Fioti's huge Brazilian hit, remixed to include contributions from an international cast of hiphop stars, comes to London in Meji Alabi's action-packed live action video game for Bum Bum Tam Tam.
Glenn Paton puts Frank Turner in a challenging situation in his video for Little Changes - with entertaining results.
Following the linked trio of performance videos for tracks from his new album, Plan B's video for It's A War takes the song's theme as the jumping-off point for a satire on online trolling.
Shot on a rig comprised of five iPhones (portrait mode) to make one fractured yet complete image, Jake Mavity's video for singer-songwriter Scott Quinn tells the story of a young woman battling both a break-up and her own deteriorating mental health.
Chris Turner, aka Favourite Colour: Black, orchestrates a flagrantly sexy video for badass newcomer Alice.
Being locked in a dreary, even scary suburban house is cue for Alice to indulge her fantasies and roleplay with her buddies. And Turner effectively marshalls his resources to work up a sultry and steamy confection for her track Girls X Boys.