Archive for category Urban'

Chase & Status ‘Lost & Not Found’ by Alex Southam

Taken from their forthcoming third album, Chase & Status join forces with Alex Southam for the promo to Lost & Not Found – their homage to the early 90s rave culture which inspired them. Taken from the perspective of a young cyclist, Alex’s inventive ‘fly on the wall’ one-shot promo centres around a motel and [...]

K Koke ft Bridget Kelly ‘My Time’ by Matthew Walker

Shot in an impressive mansion just outside London with his regular DP Aaron Reid, Matthew Walker delivers this stylish promo for K Koke’s My Time with an exquisite performance from vocalist Bridget Kelly. “I wanted to take K Koke away from the streets and focus on his elevation to the top of his game” explains [...]

Joel Compass ‘Fucked Up’ by Ryan Patrick

Rising young British hiphop soul star Joel Compass’s tale of betrayal in Fucked Up is compellingly realised in this fine video by Ryan Patrick, via Doomsday Entertainment. Joel’s mental body leaves his real one to satisfy his libidinous thoughts for an available female at a party who’s not his girlfriend. It’s delivered in cut-glass clarity, [...]

Katy B ‘What Love Is Made Of’ by Emil Nava

Emil Nava quickly follows up the release of his new Jessie J video for Wild, with a new one for Katy B. And in contrast to the pared-down studio shoot for Jessie’s Wild, the promo for What Love Is Made Of is a richly colourful, superbly photographed snapshot of life among the boy racers, shot [...]

Skepta ft Kano ‘Lay Her Down’ by Konstantin Ermakov

Complimenting the distinctly 80s feel of Lay Her Down, Konstantin Ermakov shoots Skepta in a large graffiti-strewn warehouse-like space in this colourful promo for the new single from his Konichiwa album. “It was a pleasure working on the video,” says Konstantin, “A few months back I actually made a small web video and put together [...]

Zebra Katz ‘Y I Do?’ by Nathaniel Brown

Zebra Katz puts in a stirling performance in Nathaniel Brown’s dark but stylistically and visually pleasing piece for the New York rapper’s minimal and brooding Y I Do. “I believe the idea of doing music videos that act only as a means to create a visual for the song is an old way of thinking [...]

Pusha T ‘Numbers On The Board’ by SoMe

SoMe deliver a dark and minimal promo to Pusha T’s Numbers On The Board which sees the track’s producer Kanye West make a brief appearance during Pusha’s highly watchable crazy-eyed performance… Pusha T Numbers On The Board (Def Jam/Island) Director: SoMe Production Company: Iconoclast DP: Nathaniel Aron Producer: Roman Pichon Herrera Line Producer: Thomas Vignali [...]

John Legend ft Rick Ross ‘Who Do We Think We Are’ by Paul Gore

Paul Gore, with some additional creative swagger from Lana Del Rey director Yoann Lemoine, throws a Great Gatsby-style party for John Legend and Rick Ross in his promo for Who Do We Think We Are. Powered by some near-naked beauties and oozing opulance and glamour, Mr Gore’s lavish black tie event perfectly compliments the smooth [...]

Dizzee Rascal ft. Robbie Williams ‘Goin’ Crazy’ by Andreas Nilsson

I don’t think we should be too surprised that a combination of Dizzee Rascal, Robbie Williams, Andreas Nilsson and a song called Goin’ Crazy should result in a video that establishes its own parallel universe of nuttiness. Andreas comes into this having made his genre-screwing video for 2Chainz and Kanye West, and just finishing an [...]

Alicia Keys ‘New Day’ by Indrani

World-renowned fashion photographer Indrani has a stab promo making with her video for the next Alicia Keys single New Day. Intercut with footage from her iTunes Festival performance at the Roundhouse last year, Alicia can be seen strutting her stuff down a New York alleyway accompanied by a posse of male dancers… Alicia Keys New [...]