Archive for category Dance'

Michel Cleis ‘Hey Lady Luck’ by Adam Neustadter

A young woman parts with her beloved stuffed panda in Adam Neustadter’s sweet, all-narrative promo for Michel Cleis’ Hey Lady Luck. Shot over two days in California, We follow the heartbroken bear as he wanders the streets of Los Angeles on an epic journey of self discovery. “What really drew me to this concept was [...]

Autoerotique ‘Asphyxiation’ by Amos LeBlanc

It’s not hard to imagine the gist of the treatment, or even the brief, for the titillating view-magnet that is the video for Autoerotique’s Asphyxiation: Huse Monferadi’s legendary Eric Prydz video for Call On Me meets Ben Stiller’s Dodgeball. But Canadian director Amos LeBlanc has executed this idea pretty much to perfection – just like [...]

Octa Push “Françoise Hardy” by I double S I

Ivo Sousa & Stefano Ottaviano are two London-based directors that have teamed up to become “I double S I”. Their first work is this visually arresting, college and animation inflected promo for disco-poppers Octa Push. Ivo says the this work is based on the “mystical/Surreal world portraying the relationship between a man and woman through [...]

Sebastian Ingrosso, Tommy Trash & John Martin ‘Reload’ by JoDeb

Shot in the very contrasting and stunning locations of Iceland and Guatemala, JoDeb – that’s Quebec-based director and VFX whizz Jonathan Desbiens – delivers this eye-catching short for Sebastian Ingrosso’s Reload – featuring Tommy Trash and John Martin. Working as both an action feature and a promo, we follow the antics of two lovers (played [...]

Bright Light Bright Light ‘Moves’ by Paul Frankl

“When I first heard the track I was instantly drawn to the darker aspects of the song” says Paul Frankl about his promo for Moves by Bright Bright Light – aka Londoner Rod Thomas. “Despite it being a pop/dance track, the lyrics are centred around moving on and loss, which alludes to a sadder tale. [...]

Major Lazer ‘Bubble Butt’ ft Bruno Mars, 2 Chainz, Tyga, Mystic by Eric Wareheim

She’s here, and she’s gonna inflate your backside, girlfriend, whether you like it or not. Yes, it’s Buttzilla – the star of Eric Wareheim’s video for Major Lazer’s Bubble Butt. And that’s the cue for the ultimate celebration of the dance of the times. The one that’s all about the cellulite. And as it’s Eric, [...]

Discodeine ‘Aydin’ by Pleix

French directing team Pleix – responsible for some outstanding videos in the mid-Noughties – have not made one in ages. Only now they have. In fact, a beautiful exercise in motion visuals for Aydin – French electro producers Discodeine’s collaboration with Tame Impala’s Kevin Parker. It’s a sort of LA pool party in reverse featuring dozens [...]

Motel Connection ‘Midnight Sun’ by Leone

New HSI London signing Leone – an Italian photographer/director with a background in commercials and a strong presence in music videos, teams up with Turin collective Motel Connection for Midnight Sun – the first of two promos for the band. In this first instalment watch Leone’s young hero as he follows his dancing dreams to [...]

Daft Punk ‘Get Lucky’ ft. Pharrell and Nile Rodgers by Peter Serafinowicz

You can’t move for bumping into Daft Punk’s Get Lucky at the moment – but this unofficial but semi-approved video for the track is definitely the best one that doesn’t involve people in helmets. At least. Directed by Peter Serafinowicz, and starring Peter Serafinowicz. And featuring Peter Serafinowicz and Peter Serafinowicz – its simple and [...]

The Presets ‘Fall’ by Clemens Habicht

The Presets’ Fall has presented Clemens Habicht with the opportunity to put the band’s Julian Hamilton and Kim Moyes through the ultimate physical drop – a skydive thousands of feet above the Spanish Costa Brava, out of skydiving hub Empuriabrava. The resulting video is pure skydive thrills – and, okay, that isn’t really Julian and [...]