The week that the brilliantly hyped new Daft Punk album Random Access Memories comes out is also the week of the 2013 F1 Monaco Grand Prix. Time for one more genius marketing ploy – and what could be more appropriate? After a series of tantalising teasers over the previous few days, Jonas Âkerlund’s 30 second [...]

I don’t think we should be too surprised that a combination of Dizzee Rascal, Robbie Williams, Andreas Nilsson and a song called Goin’ Crazy should result in a video that establishes its own parallel universe of nuttiness. Andreas comes into this having made his genre-screwing video for 2Chainz and Kanye West, and just finishing an [...]

London-based production company FRIEND have added two new directors to their roster – both hailing from Scandinavia. They are Norwegian director André Chocron, and Tim Erem, from Sweden. André Chocron has directed a dozen videos for Norwegian bands since graduating from film school two years ago – resulting in two consecutive Spellemann (Norwegian grammy) nominations [...]

Shot over 2 extremely cold days in the small village of Grebbestad on the west coast of Sweden, Magnus Härdner’s promo for Pumpin Blood by NONONO tells the tale of a man and his pet rabbit. We follow a guy who, due to domestic issues, has to get rid of his beloved rabbit, but instead [...]

A man wakes up in the snow in the forest – again and again – in the enigmatic, elemental video for Saturday, Monday’s The Ocean, featuring Julia Spada. Its directed by the Sweden-based directing duo known as Postive Negative – that’s Maceo Frost & Robin Günther. “The film tells a story about letting go and [...]

Henrik Hanson charts the rise of keyboard meastro Alesso (and his trusty Moog synthesiser) in this fast-paced video for Years featuring vocalist Matthew Koma. The viewer is transported back in time as the fledgling keyboardist makes a stab at a stardom with ups and downs along the way – at one point he is violently [...]

Mats Udd – a prolific Stockholm based director – has been responsible for some lovely promos including a number for Swedish duo First Aid Kit. This time he’s taking Nicole Sabourné on the run and has brought a VHS camera along to add some lo-fi charm. Some darker, more contrasted scenes are also on hand [...]

Danish director Laerke Herthoni’s third video for Rebecca and Fiona, after Dance and Bullets, moves Swedish DJ/pop stars’ bad girl aura into another strange and intriguing place, for Taken Over. Rebecca and Fiona pair play a couple of glamourous yet desperate ‘good time girls’, entertaining middle-aged businessmen at the behest of their mother/madam in what [...]

Magnus Härdner shoots singer Petra Marklund under water then grafts the slo-mo footage over the snowbound streets of Stockholm to brilliant effect in his promo for Sannigen (The Truth). “I wanted to create a more striped down naked and honest piece” says Magnus “it’s pretty far from Petra’s previous more pop oriented videos with September. [...]

Shot last year in Miami, DBT take a trip to ‘Neverland’ – former home of the King Of Pop – for the promo to No More Michael Jackson by Swedish electro rockers Teddybears. At first Jacko’s home looks like ‘a deserted gilt cenotaph in remembrance of the former King of Pop’ but then we discover [...]