Elisha Smith Leverock’s new commercial for Sony’s XBA-C10 headphones featuring Florrie, showcases the model/singer/musician’s talents to full effect. Featuring a gang of Florrie clones unfazed by anything, Live A Little blends an enigmatic live performance with eye-catching post-production (courtesy of the talent over at Realise) for a visual treat that captures the track from all [...]
David Wilson has created a new video for Cancer Research in which he’s interpreted the charity’s feisty and upbeat campaign into a Grease-inspired musical number, with an added touch of Breaking Bad and a typographical nod to Drive. All to the still-fresh sound of Elastica’s Britpop classic Connection. Here come the girls – all bubblegum [...]
Lily Cole reflects on the impossibility of perfection while revealing her true self in this anti-ad directed by Ian Bonhote – which is actually a sort of ad, made for Microsoft and Hyundai. It resonates because she has now retired from modelling, and this was maybe her last assignment… ‘Perfection’ Director: Ian Bonhote @ Pulse [...]
Indy record company [PIAS]‘s media wing – [PIAS] Media – have fused music with marketing for this interactive campaign using the growing toolset of Facebook Connect. Building on Reebok’s motto “it takes a lot to make a classic” you’re taken on a musical journey, working hard to become a pop sensation – all from the [...]
Following his work on Charlotte and forming the second part of the ASOS Holiday Campaign, Luke Monaghan directs Azealia Banks’ in this stylish, eye-popping promo for new single Fierce, from her Fantasea album. “Azealia is wearing all ASOS clothes, we wanted to create something luxurious and polished” explains Luke, “but still something that just shows [...]
Rohan Blair-Mangat’s latest promo is the first film to be commissioned as part of ASOS’ new Fashion Up app – an online weekly magazine-style fashion showcase. This short, which promotes their new Africa collection, follows three young girls as they make the most of fleeting weekends in the fading summer and fast-oncoming autumnal cold. Rohan’s [...]
Online fashion retailer ASOS launches its global Christmas campaign, which features three separate videos showing Azealia Banks, Ellie Goulding and supermodel Charlotte Free, each showcasing the brand’s new Christmas collection in their own individual way. All three films have been directed by Luke Monaghan. Now represented by Rokkit, Luke has previously directed music promos for [...]
In the pantheon of OK Go videos (and its now a quite large pantheon) this rates as the arguably the most outlandish, least feasible and certainly the biggest budgeted one so far: a kind of automotive musical Rube Goldberg machine. The kind only made possible by a partnership with a car company. One thousand instruments, [...]
Keith McCarthy’s ‘We Will Rock You’ promo, which is part of Cadbury’s Keep Our Team Pumped campaign. It was shot in the Breacon Beacons, and features the GB women’s hockey player and Olympic hopeful Sarah Thomas. And if it doesn’t get you punching the air, you’re probably not very sporty, or don’t like Queen, or [...]
Saman Keshavarz’s enigmatic viral ad for Coca-Cola’s Burn energy drink exploits his (and his co-writer Nate Eggert’s) considerable storytelling skills. It was set-up through The IdeaLists. Burn Energy drink ‘subject.0017′ Director: Saman Keshavarz Written by: Saman Keshavarz, Nate Eggert Producer: Ross Levine Co-Producers: Tom Lee, Francis Pollara Cinematographer: Justin Gurnari Editor: Nate Tam VFX Supervisor: [...]
