Christian Larson directs this killer new ad/music video hybrid for Hoss featuring a Florrie super band. By which we mean that the model known as Florrie is the girl performing all parts of this electro percussion mashup written by Christian himself. Christian also edited and shot the stills for this Hoss ‘Make Your Own Rhythm’ [...]
The new promo for digital station BBC 6 Music directed by Dom Bridges entertainingly features Jarvis, Lauren, Huey, Lamacq, Cerys and new recruits Radcliffe and Maconie who are ‘building 6Music’ from an unfeasible array of listening devices to create their own version of Broadcasting House. Very impressive it is too. The powers at the BBC [...]
Tom Haines made this engrossing short-cum-ad for the current Barbican exhibition “Laurie Anderson, Trisha Brown, Gordon Matta-Clark – Pioneers of the Downtown Scene, New York 1970s” in London, which focusses on Brown’s Walking on the Wall performance piece – performed every hour at The Barbican Gallery. Very cool, and now showing on Wallpaper magazine’s website. [...]
People used to forge masterpieces – and Dougal Wilson’s vid for Benni Benassi’s Satisfaction happens to be a masterpiece of Noughties dance vids. So now here’s Raf Reyntjes lovingly-crafted recreation of the video – with an important difference. This time round, the girls are a bit older. Which makes it very funny – or hard [...]
Californian creative studio Solid teamed up with director Jonas Åkerlund to create the promo for David Guetta’s Who’s That Chick with a starring role for the omni-present Rihanna. The song originally made its debut last autumn as part of the much-buzzed-about Doritos “Late Night” online global music event. Two videos provide contrasting views of Rihanna’s [...]
With the IKEA-sponsored version of Jona Lewie’s Always In The Kitchen At Parties turning up on Best Ads of the Year lists everywhere, here’s Kim Gehrig latest crowd-pleaser, skirting the border brilliantly between ad and vid. This 90 sec viral for the new Nokia music app that allows users to record their own, instantly shareable [...]
Taking YouTube by storm with approaching a million views in a matter of days, its lingerie retailer La Senza’s Cup Size Choir – orchestrated by Aneil Karia. Each girl –from A to G – is a musical note, and lying in a line, make up a gigantic keyboard, la-laing to familiar Yuletide refrain, Deck The [...]
Katy Perry’s third video from Teenage Dream is also a mega-tie in with a huge Euro-brand. Through a personal call to action by Katy in August, her fans were asked to share their special ‘spark’ for a chance to participate in the making of the official video for Firework. This recruitment campaign ran online through [...]
Lemmy’s slowed-down, bluesed-up version of the imperishable Ace Of Spades is going to be a monster – and the ad by Will Lovelace and Dylan Southern, aka thirtytwo, for Kronenbourg 1664 isn’t bad either. Will and Dylan’s have brought all their music video experience to bear on their first commercial. Although you may be wondering [...]
A music video-cum-ad from Kim Gehrig that revives Jona Lewie’s new wave cult hit, and will undoubtedly sell lots of IKEA kitchens too. Like the Pro Green/Doritos tie-in, this uses technology with YouTube reliability to enhance the viewer experience. In the full version you roll your mouse over the props and it tells you what [...]
