Part performance piece, part slo-mo rugby match, Joe Connor takes the directing reins to Pat Byrne’s All Or Nothing with some beautiful photography from Dan Stafford Clark.

The promo – for the winner of The Voice in Ireland – was filmed over two days at Eccles Rugby Club, in Salford. “Pat wanted the video to be centred around rugby, and this led to us creating a story told from one players perspective,” Joe explains. “It allowed me to created a heightened version of the game – full of explosive, sometimes surreal moments as the protagonist gets caught up in the action. I was just blown away by the performances, the crew and the lighting by Dan Stafford Clark which gave me that dramatic look I was after.

“I’m sure it’s always tricky when a director asked for fire, wind, rain, mud and thirty rugby players at night. But I think it’s a testament to the hard work of Nick, Jess and Colin at Chief that the video has come out so beautifully. Not to mention the generosity of everyone at Eccles Rugby Club, who kindly gave a pitch and 30 players to the project as well as a few congratulatory Guinnesses once the shoot had finished.”

Pat Byrne
All Or Nothing (Universal Music Ireland)
Director: Joe Connor
Production Company: Chief Productions
Executive Producer: Colin Offland
Producer: Nick Crossley
Production Manager: Jess Wretham
Director Of Photography: Dan Stafford Clark
1st Ad: Mark Mcpadden
2nd Ad: Christopher Caddy
Steadycam: Thomas English & Alan Glover
Focus Puller: David Agha Rafei & Ben Oliver
Camera Assistant: Esther Vardy & Sean Lomax
Dit: Heather Crompton
Make Up: Colette Casey & Roxanna Gillani
Stylist: Bryan Harrop
Gaffer: Stefan Mitchell & Mark Ricketts
Electrician: Jimmy James, Andy Fletcher, James Foye, Alice Woodridge Stevens, Dave Keogh
Special Fx: Future Effects & Quicksilver
Grip: Dylan Newton & Peter Maghie
Editor: Daniel Mcpake & Ian Mclaughlin
Grade: Ian Mclaughlin @ Chief
Production Team: Callum Carson, Brodie Carson, James Shaw, Jon White, Claire Molloy. Naomi Garrett, Mike Higson & James Mcintosh,
With Thanks To: Eccles Rfc, Panavision, Pke Lighting & Kelvin Lupton
Representation: Alexa Heywood @ FreeAgent UK
Commissioner: Cynthia Lole