In Sébastien Petretti’s video for Silicone Ballet’s Slowly Slowly, the relentless routine of a lonely warehouseman is finally lightened when he creates his own little magical world with strings of lights and wrapping tape. It’s the Brussels-based director’s third music video – he started as a assistant director in 2006 on short films and commercials [...]

Keith Schofield gets together with Darwin Deez for the video for You Can’t Be My Girl, and the results are almost predictably marvellous. In order to highlight the fact that Darwin is rather a quirky, leftfield type of guy – an outsider – Keith puts him in an environment that could not be more mainstream [...]

Following Antony & The Johnsons’ Cut The World and Frank Ocean’s Pyramids, Nabil is finding his groove for enigmatic, psychological drama and his video for The Weeknd’s Twenty Eight follows in the same vein, intercutting between the soul singer’s appearance on a serious TV chat show, a ghost of a girl watching him on TV, [...]

Lovelife wanted something completely different to their previous style and aesthetic so turned to Frederick Lloyd for this dark, brooding promo to partner the equally brooding and claustrophobic Your New Beloved. “With the nature of the video and its instrumentation I felt what was needed was some sexual charge with voyeuristic, dark undertones of lust [...]

Taken from their album Twistification, The Last Royals team up with Michael Lawrence for this unusual take on a night out with mates. A middle-aged woman wakes up, washes her face and is suddenly transformed into her much younger, youthful self – then hits the town. Michael explains the ideas behind the promo: “When I [...]