Jason Baum’s video for Zee Avi’s Concrete Wall takes place in an impressive space, thanks at least in part to Concrete Wall, a Norwegian design outfit that create ‘concrete’ wallpapers. These provides the backdrop for a performance where Zee starts, statue-like, on a plinth, then multiplies via motion control.

“The inspiration behind the video was pretty obvious,” says Jason. “However, I really wanted to take the simple visual hook and create this phantasmic, yet realistic space, where you could see Zee living out the opposing forces in her concrete mind. The song makes me feel claustrophobic and I really wanted this ‘grey matter’ room where she could give a multi faceted performance — a little A.D.D., some childlike innocence, and a deep well of emotion.”

Zee Avi
Concrete Wall
Director: Jason Baum
DP: Ryan Carmody
Production Designer: Ethan Feldbau
Editor: Arianna Tomasettig
Make Up / Hair: Leah Dempsey
Stylist: Laura Francis
Choreography: Ryan Heffington
Co-Producer: Leah Dempsey, Rose Krane
1st AD: Brand Birtwistle
1st AC: Zac Adams
2nd AC: Evan Scott
2nd Unit Cam Op: Ryan Murray
2nd Unit 1st AC: Kathryn Begle
Still Photographer: Vanessa Black
MoCo Operator: Chris Toth
MoCo Tech: Simon Wakley
Gaffer: Luke Hanlein
BB Electric: Masaki Imai
Key Grip: Josh Middleton
Grip: Yoshi Tran
Playback: Gary Day
Set Construction: Adam Deyoe, Dave Fritz, Julia Matsunaga, Taylor Welch
Editorial company: Final Cut LA
Executive Producer: Saima Awan
Producer: Jennifer Miller
Assistant Editor: Hasani Franke
Color Correction: MPC LA
Producer: Amanda Ornelas
Colorist: Derek Hansen
VFX: Coyote Post
Executive Producer: Martin Desmond Roe
Post Production Supervisor: Julie Hansen
Online Editor: Alicia Hedley
VFX Artist: Chris Friend, Colin Kohler, Adam Petke