Tuesday, 27. November 2012 - 9:32 am
Greg Jardin – director of superb, high concept music videos for Kina Grannis, Hollorado and Joey Ramone – has blown away the impression he just does stop-motion videos with a compelling production for Brit band The Joy Formidable’s epic This Ladder Is Ours.
The band perform the song in a house in the teeth of a ferocious dust storm – so bad they momentarily become dust themselves – until the sheer power of This Ladder Is Ours drives the storm away. It’s a cinematic departure from Greg’s in-camera VFX videos – but this was largely shot in-camera too.
The video was shot in a house in Agua Dulce, CA (an hour’s drive north of LA) the band performing amid ‘movie dirt’ blown by giant fans. The effect as an accompaniment to a big performance, is tremendous, although the band are probably still cleaning the dust out of their ears… Greg explains all at Video Static.
The Joy Formidable
The Ladder Is Ours (Atlantic)
Director: Greg Jardin
Producer: Jason Baum
Prod co: @radical/media
DoP: David Myrick
Production designer: Eric Archer
Stylists: Jessica and Kelly
Makeup: Sage Maitri
VFX: Greg Jardin, Matt Zell, Gio Negron
Exec producer: Jennifer Heath
Commissioner: David Saslow