Tuesday, 30. October 2012 - 11:30 am
Shot largely in an abandoned warehouse in London, Naroop captures lively and enigmatic performances from Sway and Mr Hudson in his promo for Charge – featuring the briefest of cameos from one Ed Sheeran.
“The track has a strong meaning and Sway was keen to put a positive message across with the visuals, so I knew the video had to be a good balance of narrative and performance” explains Naroop.
“I had the idea of showing people moving from a mundane, monotonous way of life, to suddenly bursting into life – like they had seen ‘the light’. No longer are they going to conform to a ‘9 to 5’. Those days are gone.
“I knew Sway and Mr Hudson were amazing performers, but photographically I wanted to capture them in interesting ways, to make their performances clearly stand out from the narrative. They both took direction really well and were amazing to work with on the day.
“I had a great team working with me on this, all of whom I owe a huge thanks to”.
Sway ft Mr Hudson
Charge (All Around The World/Universal)
Producer: Tina Pawlik
Production Company: Rokkit
Directors Representation: Obmanagement
DP: Ben Todd
1st AD: Kerry Green
2nd AD: Yousaf Farooq Gaffer: Jon Euesden
Stylists: Nasrin Jean-Baptiste
Editor: Matt Cronin
Colourist: Houmam @ The Mill
Commissioner: Cynthia Lole