Making his move from pure drama to music videos and commercials and signing to Holster Studios, Luke Hyams brings his drama expertise to his debut promo for Tulisa’s Sight Of You.

Shot over two days in West London, Luke had this to say about the production:

“The heart of the video is love on the brink. Tulisa had a very specific idea of a story she wanted to tell. The challenge was working out how to squeeze a BIG story into 3 and half minutes.

“Tulisa and I had worked together a couple of years ago on my show Dubplate Drama and I knew she had the ability as an actress to keep the material true and casting Jody Laytham (Shameless, Eastenders) was a real gift to the project, having such an experienced actor to play against Tulisa really helped heighten performance.

“We scheduled the first day to primarily cover Tulisa’s performance with the second day reserved for shooting the narrative elements. This allowed Tulisa to step away from her artist persona on the second day and truly concentrate on getting into character for the acting scenes.

“The crew moved quick and my long time collaborators, DP Jamie Cairney and Production Designer Chris Richmond, were invaluable in crafting the look and feel of the piece.

“Shooting this promo was a lot of fun. Tulisa and Jody were actors who had a natural chemistry and I think that came across on screen.

“The biggest challenge for me as a director on this video was to make the piece visually striking while staying within the realms of plausability in relation to the story and setting”.

Tulisa
Sight Of You (Universal)
Director: Luke Hyams
Production Company: Holster Studios
Exec Producer: Michelle Craig
Producer: Dale Healy
PM: Geoff Morgan
PA: Jake Bowditch
1st AD: James Nunn
2nd AD: Ollie Williamson
DoP: Jamie Cairney
Steadicam: Danny Bishop
Focus Puller (A): Ian Pearce
Focus Puller (B): Tom Walden
Loader: Louise Edmunds
DIT: Nelson Oliver
Gaffer: Tim Wiley
Art Director: Chris Richmond
Artist Styling: Michelle Kelly
Artist Glam: Bryony Blake / Darren Hau
Cast Styling: Angharad Merrey
Cast Glam: Liz Barlow / Lydia Warhurst
Location Manager: Christopher Smith
Editor: Arlen Figgis
Grade: Houmam Adballah @ The Mill
Post: Alex Burt
Thanks to: Anthony Holt @ Filmscape, Barnaby & Ole @ Panalux, Tim Beasley @ Uk Film Location
Commissioner: Tamara Brooks