MC MAS (feat Emma Hand) “The Bright Side” by Craig Gainsborough and Adam King
Wednesday, 12. September 2012 - 6:08 pm
Last featured here with his interesting interactive video for The Zoup, Craig Gainsborough has now teamed up with co-director Adam King to shoot a more classic promo for New Zealand rapper MC MAS.
Dancers Madeline Cooper and Justin Haiu do a fine job of a beach-side dance routine whilst Craig and Adam fit in a romantic narrative and Kent Belcher makes a fine DoP for it all. Craig describes it as a “mood piece exploring the falling apart of a relationship and its conflicting emotions”.
MC MAS (feat Emma Hand)
The Bright Side
Directors: Craig Gainsborough, Adam King
Production Company: dOOG
Choreographer: Laura Stokes
Director of Photography: Kent Belcher
Focus Puller: Cameron Stoltz
Clapper Loader: Alan Waddingham
Gaffer: Paul Eversden
LX Assist: Mathew Harte, Sam Behrend
Production Coordinator: Jessica Leijh
Art Director: Henric Matthiesen
Art Assist: James Goldenthal, Lisa Siatu’u Loane
Wardrobe & Makeup: Vanessa Chester
Dancers: Madeline Cooper, Justin Haiu
Additional Cast: Hanna Markenthal, Marketa Kolackova
