Virals ‘Shake It Up’ by Zac Ella
Thursday, 30. August 2012 - 12:48 am
Zac Ella put a lot of himself into Magic Happens, his last video for Virals – and the same goes for the follow up, for Shake It Up. the result is, well, eccentric. But that’s what Zac does best…
“The video for Magic Happens was full of nostalgia that followed a young me ambitiously pursuing the dream of being a magician,” Zac explains. “For Shake It Up, the feelgood family vibe continues. With a look at another of my childhood memories; wanting to be a girl. I knew I wanted to create something that was definitively upbeat and fun for all the family whilst capturing the summery-pop vibe of the song. The best way to do this was with a sing-a-long video put within a Children’s TV context…with a bizarre twist.
“When I was six, my sister would dress me up as a girl. We’d tell the neighbours that I was a cousin coming to stay and my name was Catherine Louise. I wanted to recreate this innocent sense of sibling togetherness by comping my face on one of the girls. The results are a little surreal whilst retaining a certain innocent charm. But, I don’t think I could get away with it in the real world.” You might be right there Zac…
Virals
Shake It Up (Tough Love)
Director: Zac Ella
Producer: Alex Chamberlain
Production Company: B A D Productions/Agile Films
D.O.P: Lawrence Halstead / Tom “Lunge” Allen
Beard Groomer: Katya Mironova
Smile Operator: Lucia Garcia Moliner
Commissioner: Stephen Goat Rose
