Monday, 20. August 2012 - 11:30 am
“The plan was to come up with a simple idea that reflected the mood of the song and allowed us an excuse to go to the sea side” explains director Philip Connolly on his simple performance promo – but nevertheless very effective – for Beatie Wolfe’s Never Ever.
“The Jump cuts were originally to try and give the video a strong look, while not really costing much in terms of design and logistics.
“It was shot on a micro budget with a tiny crew of myself (director), DP and Make-up. Everything is in camera and relied on Beatie, matching her positions on different takes. We spent a lot of time on each shot with a tape measure making sure that the positions for each instrument and person matched from shot to shot.
“In the edit we wanted the action to look continuous with the world changing around the action, one of the influences was the Fast Shows “Brilliant” sketch.
Director/Editor: Philip Connolly
Production Company: P For Production
Cinematographer: Leigh Alner
Make-up: Lori Baker
Colour Grade: Lewis Crossfield @ The Mill
Thanks to Alex F @ The Mill