In the first of two promos for the UK singer, Paul Caslin delivers this provocative, intense and hard-hitting promo for Plan B’s Deepest Shame – from the new album Ill Manors – telling the story of abused kid Michelle with sensitivity and drama.

Performances by Ben Drew aka Plan B and Anouska Mond are intercut with clips from the Ill Manors movie – directed by Drew – tracing Michelle’s life from sweet, beautiful girl to tragic adult.

“Having worked with Ben Drew on various projects over the last two years, the promo for Deepest Shame was a chance to take this to the next level,” says Paul. “The shoot took place over two days. Day one was spent in Battersea Power Station which offered up some incredible locations and day two was spent at an underwater tank shooting the final scene from the promo.

“The edit process involved a lot of late night sessions spent throwing different creative ideas into the mix as it was really important that we found the balance of performance and Michelle’s story. I’m really happy with the end result and think it tells her story powerfully.”

Plan B
Deepest Shame (Atlantic)
Director: Paul Caslin
Production Company: JJ Stereo
Exec Producers: Ruth Paveley, John Paveley
Producer: Amy James
DOP: Rain Li
Editor: Tom Watson
Production Manager: Dulcie Kellett
Focus Puller: Jeff Vine
1st Ad: Ezra Sumner
DIT: James Lewis
GrIp: Andy Sauer
Gaffer: Mike Casserly
Art Director: Mark Connell
Stylist: Katie Greengrass
Grooming & Body Art: Lucy Wearing & Teressa Davis
Talent: Anouska Mond c/o Elaine Murphy Agency
Underwater DOP: Rob Franklin
Underwater Gaffer: Neil Blackman
Underwater DIT: Ben Worthington
Colourist: Jack Jones @ TVC
Thanks to Battersea Power Station and The Underwater Studio
Commissioner: Dan Curwin