Wednesday, 1. August 2012 - 10:15 am
New Treatment, the production company behind forthcoming movie The Knot and groundbreaking web series Sofia’s Diary UK, and with a wealth of experience in all areas of film production, are now breaking into music videos.
Led by executive producer Junior Quartey, and with a directing roster featuring Gil Green, Rock Jacobs and Sheridan De Myers, New Treatment have recently completed videos for Aggros Santos’ So Sexy, Owen Cutts ft GFRSH’s BORN, and Jodie Connor’s Take You There.
Over the past couple of years, Sheridan De Myers has been building a showreel of eyecatching British urban videos for the likes of Sway (above), Dub Pistols, Loic Essien – and recently helmed the Aggos Santos and Owen Cutts videos.
Gil Green, the experienced American video director, has promos for the likes of Lil Wayne, Rick Ross, Usher, Beyonce, Diddy, John Legend and Nicki Minaj all under his belt. LA-based Rock Jacobs has directed videos for Snoop Dogg, Wale, Iyaz and J Cole, and most recently for Jodie Connor.
Also on the New Treatment roster is Jesse Lawrence, acclaimed young director who has recently completed the romantic comedy feature The Knot (released in the UK in the autumn) and short comedy horror The Book Of The Dead.
New Treatment’s output of short films includes co-productions with the BBC, and viral/commercials for brands such as Rimmel, the National Lottery, Bebe, Ferrero Rocher and Def Jam UK.
New Treatment have taken on Y-i London to handle their Music Video representation.