Wednesday, 27. June 2012 - 3:55 pm
The MVAs 2012 – the premier awards show dedicated to celebrating the best work in music videos from the UK and around the world – has launched today, with the new UK Music Video Awards 2012 website now accepting entries in a wide range of categories that recognise innovation, creativity and technical excellence in music videos and music-related visual content.
It’s the start of the build-up that will lead to the fifth annual MVAs being held at a ceremony at the legendary Empire cinema in Leicester Square, London on Thursday, November 8th 2012.
This year’s MVAs features all the awards that were included in last year’s biggest-ever show – the first one held at The Empire. Once again, there are honours for best British, International and Budget video in each music genre recognized by the MVAs – Pop, Dance, Urban, Indie/Rock, and Alternative.
There is also a full range of Technical Achievement awards as well as the prestigious Individual awards for best director, new director, producer and commissioner. There will also be an Icon Award, to recognise an individual’s outstanding career in music videos, the People’s Choice Award, voted by the public, and Video of the Year.
Here are the awards at the UK Music Video Awards 2012:
Best pop video – UK, international, budget
Best indie/rock video – UK, international, budget
Best alternative video – UK, international, budget
Best dance video – UK, international, budget
Best urban video – UK, international, budget
Best animation in a video
Best art direction and design in a video
Best choreography in a video
Best cinematography in a video
Best editing in a video
Best styling in a video
Best telecine in a video
Best visual effects in a video
The innovation award
Best live coverage
Best music ad – TV or online
People’s Choice Award
The Icon Award
Best New Director
Video of the Year
Entry to most of the awards above are open now on the newly retooled MVAs 2012 website, where entry to the awards to be made entirely online. All entered work must have been completed and delivered to its commissioner between August 1st 2011 and July 31st 2012.
As with previous years, following the entry deadline, all entries in the best video and technical achievement categories will be judged by the MVA Jury Members – invited members of the UK music video industry – via a two-round judging system. All entries will be initially judged by juries courtesy of the online voting platform. And for the first time, the judging platform for first-round online voting will be an integrated part of the MVAs website.
In the second round, juries will be voting on the final shortlist and winner. All Jury members will also be invited to vote on the Individual award categories. Invitations will be sent to those selected as MVA Jury Members in the next few weeks – and if you wish to ensure that you are considered as a Jury Member, please send an email entitled ‘MVA Jury Membership’ to the MVAs team at firstname.lastname@example.org.
Nominations for the UK Music Video Awards 2012 will be announced in early October, ahead of the ceremony at The Empire in Leicester Square on November 8th.
Launched in 2008, The MVAs has now grown into an event of international standing. Last year’s MVA winners included Spanish directing team Canada, winners of the Best Director award, Megaforce for Is Tropical’s The Greeks, Us for Wiley’s Numbers In Action, Sam Brown for Adele’s Rolling In The Deep, and Daniels, winners of Video of the Year for Manchester Orchestra’s Simple Math video. Duran Duran’s Nick Rhodes and Simon LeBon also presented the Icon Award to directing legend Jonas Åkerlund. All of last year’s winners are here.
Tickets for the MVAs 2012 and aftershow – the biggest party of the year for UK music videos – will also be on sale soon at the MVAs website.