Andy Knowles and Stephen Agnew capture The Cribs in cool, lo-fi boisterous performance mode in their interactive promo for new single Glitters Like Gold.

As the video progresses, clickable pop-up bubbles appear on the screen taking you to other Youtube goodies of the band doing inane and pointless (but fun) stuff like bowling and eating sandwiches…

“We wanted to capture the look and feel of the videos we grew up loving, vids by directors like David Marky (1991, The Year Punk Broke, Fuzz Gun ’91) And Kevin Kerslake (Sliver). We loved the relaxed playful lo-fi feel of spots, and wanted to evoke the same love in a newer audience. Its also very relevant to the overall sound and feel of the track.

“However, we didn’t want to simply wallow in our own selfish nostalgia, we also wanted to create something playful and interactive to run parallel to the linear video. So we arrived at the idea of creating an interactive fact-driven video.

“Drawing heavily from the late 90s, and now revived VH1 show Pop-up Video, alongside the inane facts that Smash Hits magazine would publish, we created a series of increasingly obscure ‘fact bubbles’. When clicked they take you to very silly, some very long, and VERY pointless videos relating to the fact.”

The Cribs
Glitters Like Gold (Wichita Recordings)
Directors: Andy Knowles and Stephen Agnew
DP: Jack Wilkinson
Production Assistant: Holly Bourne
Hair and Make up: Victoria Poland
Runner: Michael Fawlshaw
Animation and design: Josh McCartney, James Hicks, Robert Wallace
Cast: Jackie Knowles (Woman) David Culshaw (Suited man) Cameron Pannell (Boy)
Interactive: Ralph