Taken from the soundtrack to Men In Black 3, David Rousseau’s promo for Pitbull’s Back In Time puts the rapper right inside the movie. “Our challenge was to place Pitbull – Mr. Worldwide – into the actual movie and make him part of the plot” explains the director. Filmed in Los Angeles, Rousseau relied on [...]

Following on from Devlin’s breakthrough single London City, Messrs. were charged with creating a video that celebrated London as much as the new track itself does. Cut between shots of Devlin gliding through the city he loves are charming and emotive montages of the capital’s every day heroes. Devlin London City Part II (Island) Directors: [...]

After the unforgettable Blonde Fire and ingenious Future Worlds, Belgian director Joe Vanhoutteghem delivers his third brilliant promo for The Hickey Underworld, for The Frog. Like its predecessors its wonderfully odd and more than a little creepy. Focusing on five characters – including the leads from Blonde Fire and Future Worlds – who are stuck [...]

Hiro Murai takes a trip back to the early 80s – a world of yuppie businessmen, digital clocks, over-sized close-circuit cameras and other cumbersome futuristic devices – for his promo to Friends’ Heaven 17-inspired single Mind Control… Friends Mind Control Director: Hiro Murai Production Company: Doomsday Entertainment Producer: Ryan Kohler EP: Danielle Hinde Editor: Mandy [...]

Rihanna dials the sultryness up to 11 for Dave Meyers in this prehistoric, tribal and exotic extravaganza for new single Where Have You Been. Rihanna Where Have You Been (Universal) Director: Dave Meyers Production Company: Radical Media Producer: Gary Bryman Art Director: Bernadette Dus Editor: Chris Davis EFX: Baked EFX Colorist: Dave Hussey @ Company [...]