Tuesday, 10. April 2012 - 11:30 am
A great idea, brilliantly and somewhat mysteriously achieved, for a two minute teaser promo for dubstep superstar Benga’s I Will Never Change by last year’s MVA new director winners Us – that’s Chris Barrett & Luke Taylor.
Chris and Luke have created an exact replica of the Soundcloud waveform of the track with no less than 960 vinyl records – each one painstakingly cut to size, labeled and numbered in order to create the animation which comes to life in real time. And that’s not all – the vinyl waveform is built on a metal stanchion, with no visible access for adding each new disc. It took just under 3 days to shoot and provides a teaser to Benga’s upcoming track and album.
I Will Never Change (Teaser Promo) (Sony Music)
Directors: Us (Chris Barrett & Luke Taylor)
Prod co: A+
Producer: Liz Kessler
Line Producer: Connor Hollman
Animation: Alice Dupre
DoP: Matt Fox
Edit: Vid Price at Family Editing
Grade: Mark Horrobin at Smoke & Mirrors
Commissioner: Dan Millar at Sony Music
Management: Phil Hutcheon/Andrew Foggin at Deadly People