Stamp directing duo Amit & Naroop showcase a new edgier side to Alexandra Burke in this promo shot in an empty warehouse in South London.

“The concept of the video is really me showing my ex-boyfriend what he’s missing and now he sees this new girl transformed because she’s broken up with him,” Alexandra explains.

“What I love about music videos is the fact that I get to have some fun. It’s a really nice way to just live with the song, perform it, have fun with it and dance my little socks off.”

Alexandra Burke feat. Erick Morillo
Elephant (Sony)
Director: Amit & Naroop
Production Company: Stamp
Producer: Leanne Stott
DoP: Ben Todd
1st AD: Tom Lancaster
PA: Kelly Armstrong
Stylist: Mekel Bailey
Makeup: Mira Parmer
Choreographer/Lead Male: Jay Ravell
Editor: Matt Cronin
Commissioner: Lisa Foo
Watch: here
Alexandra Burke website

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