Ghostpoet ft The D.O.T. ‘Trouble’ by UNKNOWN
Thursday, 15. December 2011 - 2:55 pm
Ghostpoet and The D.O.T’s new collaboration Trouble has inspired what is being described as the World’s First Live Interactive Music Video…
Created by the directing collective UNKNOWN – who directed the excellent MVA-nominated video for Ghostpoet’s Survive It earlier this year – with the support of Passion RAW and Rizlab (who are sponsoring experiments in music), Ghostpoet and The D.O.T. performed Trouble at a a DJ event at the Village Underground in Shoreditch on 30th November. The performance was streamed live online and the audience at home were able to dictate the kind of trouble that the band found themselves in…
Over 20,000 viewers were given 32 possibilities, via two buttons on their screens at home, to affect this single performance. Every 15 seconds the viewer could vote as to the next action that would occur: Cheerleaders, or Balls? Balloons or Bad Disco? Tourist/Pong or Bandzilla/Brrr…? (!)
Here’s the whole project – including pre-content shot and released in the days leading up the event to promote the video and drive traffic to the site for the day of the event – and, of course, the final music video itself…
Ghostpoet featuring The D.O.T
Trouble
Director: UNKNOWN
Prod co: Passion RAW
Executive Producer: Dan Scott-Croxford
Producer: Nick Moss
Creative: UNKNOWN
DoP: Marcus Domleo
Production Designer: Rosy Thomas
Agency: Exposure
Watch: here
