Cadbury’s Keep Our Team Pumped ‘We Will Rock You’ by Keith McCarthy
Wednesday, 30. November 2011 - 1:00 pm
Keith McCarthy’s ‘We Will Rock You’ promo, which is part of Cadbury’s Keep Our Team Pumped campaign. It was shot in the Breacon Beacons, and features the GB women’s hockey player and Olympic hopeful Sarah Thomas. And if it doesn’t get you punching the air, you’re probably not very sporty, or don’t like Queen, or not even Welsh. What the hell’s wrong with you?
Keith also recently shot the top TV promo for C4′s acclaimed Top Boy.
Cadbury’s Keep Our Team Pumped
We Will Rock You
Prod co: Mister McCarthy
Director: Keith McCarthy
Producer: Sarah Tognazzi
1st AD: James Twyford
DoP: Steve Annis
Focus Puller: Ahmed Husseyn
Grip: Alex Hudson
Steadicam: Rick Lewis
DIT: Sophie Baggleye
Art Department: Cutting Edge
Casting director: Gary Howe
Music: Finger Music
Sound: Factory
Edit: Darren Baldwin at Final Cut
Grade: Aubrey Woodiwiss at the Mill
Online: The Mill
Special Thanks: Sarah Thomas, her friends & family
30. November 2011 - 6:51 pm
agency: we’re super psyched to have you on board with this Keith
director: oh hell yes, its going to be big, i love queen, i love wales and chocolate
agency: just one thing…do you think her tracksuit should be purple?
director: but she’s welsh, the national colour is red
agency: i just don’t know if it says cadbury’s enough…maybe it could be purply red?
director: well I’m sure we can get some purple in there somewhere.
agency: how about if there was a man holding up a purple hoarding, and maybe a girl could dye her hair purple.
director: sure…..
12 days later, in the mill….
agency:…those hills…do they look…you know…chocolatey enough?
1. December 2011 - 10:07 am
Just like every other Cadbury’s campaign of the last few years; dull, over-indulgent, uninspiring and cringe-worthy.
At least this isn’t as awful and demented as the haunted houses: http://www.youtube.com/watch?v=p4of2w0P5k8
Bleh!!!
1. December 2011 - 10:35 am
Great video guys. Don’t listen to the jealous naysayers.
Love the anamorphic style too Mr Annis.
2. December 2011 - 8:57 am
Why is this here?
Is it because Mr Annis presence on the project?
It is a nice idea, but not a music promo and I thought that is what this site is about.
I am sure this would be better off on a advertising site.
2. December 2011 - 6:20 pm
Why are you here?
Making smartass comments? Fuck off and smoke some more of Mr H.
4. December 2011 - 7:05 am
lacking in soul
5. December 2011 - 10:43 am
I agree with Smoking Mr H & Billy.
Looks like a soulless safe agency exercise in advertising, which has been shot very well, just not very inspiring.
Please can someone find another track that can be covered which is not a Queen track for a ad.