Tuesday, 25. October 2011 - 3:30 pm
Set in the badlands of Las Vegas, hard-hitting images of drug addiction and criminal activity are the backdrop to Emeli’s relationship with a wayward lover. AG Rojas handles this fast-moving narrative with aplomb – further evidence, following his MVA-nominated Chase & Status video for Hitz and Calvin Harris’ Bounce (which he co-directed with Vince Haycock) that he’s the real deal.
“Emeli wanted a video that dealt with addictions and personal demons,” AG explains. “The first thing that came to mind was Las Vegas, a place ripe with broken people. I decided to set this just outside of the Strip, and not create the stereotypical vision of Vegas. The track is simultaneously moody and explosive, so we crafted a montage of moments that would reflect this. The end result is worth the skin rashes from the shitty Vegas hotels.”
Daddy ft. Naughty Boy (Virgin)
Prod co: Somesuch & Co.
Director: AG Rojas
Executive Producer: Tim Nash
Head of Music / Producer: Tash Tan
Facilitating line producer: Emily Akers
DoP: Michael Ragen
1st AD: Marvin Faith
Editor: Greg Scruton (Arcade)
VFX: MPC LA
Telecine: Beau Leon (New Hat)
Commissioner: James Hackett