Monday, 27. June 2011 - 3:15 pm
Jake Nava’s video for Kanye’s Monster is a perturbing mix of horror and high fashion. Kanye as a very dapper Dr Frankenstein, who is about to use some very dead models to fashion his creature, with partners-in-crime Niki Minaj, Rick Ross and Jay Z, while keeping out the villagers…
The song is Kanye’s response to the hostility he experienced after he invaded the stage at the MTV VMAs to tell Taylor Swift that the award she was holding should’ve gone to Beyonce’s Single Ladies – directed, of course, by Jake Nava. K’s certainly acting monstrously here, and its definitely NSFK (not suitable for kids), but the leak of a rough cut of this video months ago, and a disclaimer that its ‘art not misogyny’ has possibly softened the outrage.
Also Niki Minaj’s brilliant turn as a nutty goth witch, torturing her good witch alter-ego, lightens the tone considerably. She arguably steals it.
Kanye West f/ Rick Ross, Jay Z + Nicki Minaj
Monster (Island Def Jam)
Director: Jake Nava
Production Co: Cherry Studios
Producer: Benedict Cooper
DoP: David Johnson BSC
Editor: Jarrett Fijal
VFX: Bonch Inc
Director’s rep: Robin Frank @ This is Frank
Commissioner: Margo Wainwright