Kanye West ‘Monster’ by Jake Nava
Monday, 27. June 2011 - 3:15 pm
Jake Nava’s video for Kanye’s Monster is a perturbing mix of horror and high fashion. Kanye as a very dapper Dr Frankenstein, who is about to use some very dead models to fashion his creature, with partners-in-crime Niki Minaj, Rick Ross and Jay Z, while keeping out the villagers…
The song is Kanye’s response to the hostility he experienced after he invaded the stage at the MTV VMAs to tell Taylor Swift that the award she was holding should’ve gone to Beyonce’s Single Ladies – directed, of course, by Jake Nava. K’s certainly acting monstrously here, and its definitely NSFK (not suitable for kids), but the leak of a rough cut of this video months ago, and a disclaimer that its ‘art not misogyny’ has possibly softened the outrage.
Also Niki Minaj’s brilliant turn as a nutty goth witch, torturing her good witch alter-ego, lightens the tone considerably. She arguably steals it.
Kanye West f/ Rick Ross, Jay Z + Nicki Minaj
Monster (Island Def Jam)
Director: Jake Nava
Production Co: Cherry Studios
Producer: Benedict Cooper
DoP: David Johnson BSC
Editor: Jarrett Fijal
VFX: Bonch Inc
Director’s rep: Robin Frank @ This is Frank
Commissioner: Margo Wainwright
Watch: here
27. June 2011 - 4:22 pm
Amazing work! Love the colour correction and everything about this video.
28. June 2011 - 8:17 am
very very very nice.
28. June 2011 - 11:26 am
i think its a bit of a sprawling mess to be honest.
28. June 2011 - 2:42 pm
As dull as the Navas combined. Shame what with three larger than life personalities at your fingertips.
29. June 2011 - 10:06 am
http://www.guybourdin.org
29. June 2011 - 12:23 pm
the biggest names out there and this is what they come up with? dissapointed.
i do like the navas though.
29. June 2011 - 1:03 pm
Please don’t group the Nava’s together. They are very clearly both in very different leagues of skill and creativity and it feels unfair to Jake to refer to them as a single entity.
1. July 2011 - 2:43 pm
I agree, Jake is passable, Emil is just plain shit.
1. July 2011 - 3:41 pm
Mum’s the word – you are out of order! Yes you are entitled to an opinion but that is below the belt and those type of comments should not be welcome on this site.
4. July 2011 - 12:52 pm
Beautiful work Jake. Respect to all the Navas.