Monday, 27. June 2011 - 1:16 pm
Gomez’s video for the Moby track After, a hugely stylish and beautifully art directed work, was chosen from nearly 600 original works submitted to the competition, and the result announced and the video shown at the 21st Saatchi & Saatchi New Director Showcase at Cannes Lions International Festival of Creativity last Thursday (June 23rd).
The competition was a partnership of Saatchi & Saatchi, Moby and Vimeo, in association with BUG Music Videos, to find a new directing talent, in which filmmakers were invited to interpret the idea of ‘Hello, Future’ – the theme of this year’s New Directors Showcase – in the form of a music video for one of three tracks from Moby’s new album Destroyed. The prize for the winner was the chance to work on a project in a key office in the Saatchi & Saatchi global network.
Alberto Gomez, born in Mexico, graduated from the Vancouver Film School two years ago. Since then he has made some independent shorts, and work for local artists through is independent brand GroovyChaos. His winning video was chosen from ten finalists by a panel of judges including creatives from Saatchi & Saatchi, Vimeo and BUG, and Moby himself.
The other finalists, whose work was shown in a montage at the Cannes screening, were Frank Beltrán, David Evan Bowers, Brian McCann, Lindsay MacKay, Antonin Pevny, Oden Roberts, Martin Rodahl, Alexey Terehoff, and Roland Wittl. Gomez’s winning video was the final work shown at the event.
The New Directors’ Showcase is an annual institution at Cannes Lions, highlighting the most promising directors new to advertising, as selected by Saatchi & Saatchi’s worldwide creative board. Directors chosen for NDS 2011 itself included Daniel Wolfe, thirtytwo, Mikey Please, Daniels, Lernert & Sander, and Jonathan Higgs – lead singer of Everything Everything, for directing the video for Photoshop Handsome.
The show began with a audio-visual installation and performance by Warp artist Jamie Lidell. The visuals were created by Aaron Meyers, who developed innovative performance software, Turner Prize-nominated artist Mark Titchner and visual FX and video designers Marshmallow Laser Feast, and were produced by Juliette Larthe.
New Directors’ Showcase 2011 in full here
Hello, Future Music Video Challenge finalists here