David Guetta and Rihanna’s Who’s That Chick by Jonas Åkerlund
Wednesday, 9. March 2011 - 11:30 am


Californian creative studio Solid teamed up with director Jonas Åkerlund to create the promo for David Guetta’s Who’s That Chick with a starring role for the omni-present Rihanna.
The song originally made its debut last autumn as part of the much-buzzed-about Doritos “Late Night” online global music event. Two videos provide contrasting views of Rihanna’s persona: a vibrant, playful one for day and a darker, grittier version for night.
Solid worked closely with Åkerlund on concepting and designing unique graphic looks for the video. Their work involved extensive type design elements and animations, numerous transitions, as well as compositing VFX into the footage – rotoscoping Rihanna, the dancers and particle animations. Additional VFX elements were created by Chimney Pot.
David Guetta feat. Rihanna
Who’s That Chick (Virgin/EMI France)
Director: Jonas Åkerlund
Production Company: Serial Pictures
Director: Jonas Åkerlund
Executive Producer: Violaine Etienne
Assistant Director: Andy Coffing
DP: Pär Ekberg
Producer: Oualid Mouaness
Production Supervisor: Nathan Stoebner
Production Designer: Richard Lasalle
Line Producer: Susan Applegate
Choreographer: Tina Landon and Jason Myhre
Stock Footage: Getty Images (LA)
Editorial and Graphic Company: Solid/Santa Monica, CA
Editor: Richard Cooperman
Assistant Editor: Carlos Haynes
Creative Director: Jason Ett
Art Director: George Revilla
Designer: Jen Olive Lee
VFX & Sound Design Company: The Chimney Pot Group/Stockholm, Sweden
Sound Designer: Frippe Jonsäter
Executive Producer: Henric Larsson
VFX Company: Uncle Berlin/Berlin, Germany
Senior VFX Artists: Steffen Rothinger, Peter Tornestam, Ralf Drechsler
Postproduction Company: Acht-Frankfurt/Frankfurt, Germany
Colorist/Online Editor: Barbara Richter



























































9. March 2011 - 12:07 pm
this is amazing. you think he’s just flying a spaceship, but he’s actually on the decks!
9. March 2011 - 12:29 pm
this is the worst excuse for spending 100k I have ever seen. 2 shit videos for the price of one.
both sets look really cheap and nasty. but the thing that really lets it down are the scattergun motion graphics. desperately trying to spice things up, making it looks like a “media student video remix”
9. March 2011 - 1:28 pm
juicy culture: funniest comment ever!