Tuesday, 7. December 2010 - 2:33 pm
Taking YouTube by storm with approaching a million views in a matter of days, its lingerie retailer La Senza’s Cup Size Choir – orchestrated by Aneil Karia. Each girl –from A to G – is a musical note, and lying in a line, make up a gigantic keyboard, la-laing to familiar Yuletide refrain, Deck The Halls.
Just as it goes, this is one of those ‘how did no-one think of this before?’ ideas (or we’ve just reached a post-feminist moment when they could get away with it), but the really cute stuff is on the Cup Size Choir website, where all kinds of naughty interactive musical fun can be had.
Use your own keyboard to activate the ‘notes’ the girl’s sing, as they lie in a state of eager anticipation, and become inspired to write your own Christmas carol, dubstep anthem, or, frankly, any old rubbish.
And of course, you may actually get some ideas for presents…
The Cup Size Choir
Director: Aneil Karia
Prod: Bonnie Craven-Francis
Prod Co: Skin Flicks
DoP: Stuart Bentley
Editor: Robbie Morrison
Music/Sound Design: Rupert Clervaux
Art Direction: Helen Macintyre and Marcus Sharp
Grading: Sarah Thiele @ Kream
Client: La Senza
Agency Producer: Eddie Marshall
Creatives: Tom Woodington & Robin Temple
Interactive version: Cup Size Choir