Categories: Promos
Tags: Cheryl Cole, Factory Films, Polydor, Ross Anderson, Sophie Muller, The Flood

Shot in West Sussex, Sophie Muller nails the mid-tempo balladry of Cheryl Cole’s The Flood with this classy, quite understated (for Cole) promo with excellent cinematic shots of the raging sea.
Cheryl Cole
The Flood (Polydor)
Director: Sophie Muller
Producer: Rob Small
Production Company: Factory Films
1st AD: Chris Kelly
DP: Richard Stewart
Art Director: Alison Dominitz
Make-up: Caroline Barnes
Hair: Lisa Laudat
Wardrobe: Victoria Adcock
Post: Sophie Muller
Commissioner: Ross Anderson
Cheryl Cole website

1 Response
This feels really boring, disjointed, repetitive and quite ugly. It just lacks some much needed visual cohesion. The concept just feels weak. I’m not sure anything stripped back would ever work with such an unconvincing performer. I guess this is what happens when you pick a director rather than a treatment.