Friday, 12. November 2010 - 8:34 am
The first official commercial piece by Ben Strebel and Dylan Byrne (formerly known as Dylan&Ben) spearheads a groundbreaking digital campaign for Vivienne Westwood and Lee Jeans, which revolves around the concept of Active Resistance – a subject very much in the public consciousness – and the viral illustrates the idea of making a difference, taking its cue from the irreverent and outspoken nature of the Vivienne Westwood label, and moving through various examples of active resistance across the globe. From Earth Hour and cup rocking, to pedal powered cinemas and urban bee keeping, the video surveys the diversity and power of moments of individual resistance.
Shot across various locations in London, the video was a challenging one. “We had three days to cover 17 different locations and to film over 20 cast members,” say the directors. “The shoot took us to some amazing places across the capital such as The Wallace Collection, and rooftops in Borough. A big challenge was to keep the film looking international so to appeal to a global audience. We also wanted to get across the message of active resistance without falling into stereotypical action.
“It’s difficult to define resistance – it can be something small like wearing clothes that express your personality, or taking part in large-scale political actions like Earth Hour. I think the diversity of the moments of resistance we came up with makes the video compelling viewing. The success of the campaign means that the video has gone viral and has proven to inspire people to act themselves.’”
Client: Vivienne Westwood (Anglomania) and Lee Jeans
Creative Consultancy: Fourth Floor East
Creative Director: Ben Strebel
Art Director: Dylan Byrne
Strategist: Simon Knockton
Production Company: Irresistible FIlms
Director: Ben Strebel & Dylan Byrne
Producer: Georgina Cowley
DOP: Jonathan Bloom
Post Production Company: Bogstandard Design
Audio Post-Production: Michael Floyd @ M.O. Creative