Mark Ronson & The Business International 30s TV Ad by Steve Milbourne & Phil Clandillon
Wednesday, 29. September 2010 - 11:45 am
Nominated in the Best Music Ad category at the UK Music Video Awards 2010 for their Calvin Harris Human Synthesizer and Kasabian Football Hero clips, Steve Milbourne and Phil Clandillon have delivered another gem in this highly creative commercial for Mark Ronson & The Business International’s Record Collection album.
Moving away clichéd album advertising, the 30 second commercial uses animated forms of guests who appear on the record – Boy George, Kyle Falconer, Q-Tip, Wiley and Simon Le Bon
“With this ad we’re trying to break away from the traditional ‘music’ TV ad and create some space” explains Milbourne.
“We’re also trying to touch on nostalgia for our core audience for this product which is female 20-35 and so we came up with this spot, which is already generating a lot of talk across social media”.
Mark Ronson & The Business International
30s TV Ad (Columbia)
Director: Steve Milbourne & Phil Clandillon
Agency: Sony Music Creative
Creative Director: Steve Milbourne & Phil Clandillon
Animation Director: Kevin Walton
Producer: Simon Poon Tip
DP: Marcus Domleo
Art Director: Caroline Story
Editor: Luke Biggins
Sound: Lee Grainge
Stylist: Lizzie Burns
Model Producer: Stuart Witter
