The Noisettes’ Saturday Night by Kim Gehrig
Monday, 22. February 2010 - 2:39 pm
Over one hundred Noisettes fans were invited to shoot the official music video for the single Saturday Night, using only Nokia mobile devices – all supervised by a proper director, Kim Gehrig.
The fans filmed the Noisettes playing in a disused swimming pool in East London – each one with a Nokia – and in effect became both the cast and crew.
Now anyone can make their own version of the video from footage that was shot at the Noisettes/Nokia shotbyfans website. Nice little editing exercise.
And the EPK/Making Of also explains the whole project.
The Noisettes
Saturday Night (Mercury)
Director: Kim Gehrig
Prod co: Academy
Producer: Juliette Larthe
Agency Producer: Sally Patterson at JWT
Creatives: Kevin Masters & Miles Bingham
Client: Nokia
Label: Universal/Vertigo
DoP. Florian Hoffmeister (& 100x mobile phone camera operators!)
Art director: Gregg Shoulder
Offline Editors: Owen Oppenheimer, Greg Fee
Online: Portobello Post
TK: Paul Harrison at MPC
Watch: here
22. February 2010 - 2:50 pm
A soulless corporate exercise and an irritating product advertisement.
22. February 2010 - 4:36 pm
Maybe that’s quite a good way to get larger budgets for videos; turn them into adverts. There’s a fair bit of product placement in the Bad Romance video too (Nemiroff vodka) so we might be seeing a trend.
22. February 2010 - 7:09 pm
what’s the point in this? they where once a good band…
Lee – placement is different to the saturation that we see in this case
22. February 2010 - 8:39 pm
Is it still product placement if the clip is made with the product? Conceptually tidy.
23. February 2010 - 1:19 am
If a tree falls in the woods is it still rubbish?
23. February 2010 - 10:35 am
it doesnt work the other way tho, all the kids at school got the new Nokias to make films on so we bought our son a Red camera but he’s having difficulty making calls on it.
23. February 2010 - 12:25 pm
There really is no pleasing some people. If you clowns still bought music compact discs, singles etc instead of stealing it, record labels would still have the money to spend on videos without having to look elsewhere for it. Lemar knows this.