The spectacular video for Coldplay’s Strawberry Swing by directing team Shynola has won Video of the Year at the second UK Music Video Awards, held last night in London.

Shynola’s video – which sees Coldplay’s Chris Martin in a superhero comic fantasy interacting with chalk-drawn animations – also scooped the awards for Best Animation in a Video and Best Rock Video at the 2009 UK MVAs, on a night which also saw Danish director Martin de Thurah win the Best Director award and accept three more for his work on videos for Will Young and Glasvegas in the past year.

Dawn Shadforth accepted the Icon Award from singer Alison Goldfrapp for her longstanding directing achievements, and video commissioner Carole Burton Fairbrother won the first MVA Outstanding Achievement Award.

Videos for Florence & The Machine, Oasis, Lady GaGa, Paolo Nutini, The Kooks, Speech Debelle and Wiley all won awards at the MVAs, presented at a packed-out auditorium at the Odeon West End in Leicester Square by Adam Buxton.

Other winners included young director David Wilson, who took the Best New Director award and another for his low-budget video for unsigned artist Moray McLaren. Atlantic Records video commissioner Tim Nash won the Best Commissioner MVA for the second year in succession, while Malachy McAnenny took the Best Producer prize.

It was a night of joy, emotion and lots of laughter. MVA host Adam Buxton opened proceedings with some video messages from some well-known pop stars – having first given them a hilarious makeover. Then, as with the inaugural MVAs last year, he introduced each award with a specially composed ‘stingle’.

In total 25 awards were handed out for the greatest achievements in music videos in Britain and beyond over the past twelve months – plus others for other forms of visual promotion of music – celebrating all aspects of their creativity and craft. Awards sponsors included Panalux, 3 Mills Studios, sweet16, Metropolis Studios, MUZU.TV, BEAM TV, shots, Tuborg and Locomotion.

As well as directors, commissioners and others accepting the awards in person, several international directors sent personal messages of thanks for their awards – including Jonas Akerlund for winning the Best International Video award for Lady GaGa’s Paparazzi, and directing brothers Brendan and Emmett Malloy for their Innovation Award win, for their Oasis documentary Dig Out Your Soul In The Streets. Also, for winning the Indie/Alternative video award for their video for Department of Eagles’ No One Does It Like You, Patrick Daughters and Marcel Dzama sent a partly-animated Dzama illustration, with an outrageous payoff.

One of the most emotional moments of the evening came with the presentation of the Outstanding Achievement Award to Carole Burton Fairbrother, to honour her 20-plus year career as a music video commissioner and director of videos at Virgin Records. A film tribute recalled the numerous classic videos she commissioned for the Chemical Brothers, Massive Attack and others, and included messages from the Chemical Brothers’ Tom and Ed, the Spice Girls’ Mel C, Placebo, and Richard Ashcroft, and from directors Dom and Nic, Jonathan Glazer, Walter Stern and Howard Greenhalgh. She was then welcomed to the stage to receive her award with a standing ovation from the audience.

At the climax of the show, music video directing legend Kevin Godley presented the Best Director Award to Martin de Thurah – his fourth visit to the stage, having previously accepted the best cinematography and best visual effects awards for his video for Glasvegas’ Flowers And Football Tops, and Best Pop Video for Will Young’s Changes.

Alison Goldfrapp then presented the Icon Award to Dawn Shadforth for her contribution to the art of the pop video, hailing her phenomenal abilities as a director who makes an artist look good, and feel good about themselves on screen – and then presenting a funny and satirical film about the director’s work.

The final triumph, with the Video of the Year, was with Shynola – a success tinged with sadness. It is almost exactly a year since Shynola collective member Gideon Baws died suddenly of an undiagnosed heart ailment, and earlier in the evening, while collecting the Best Rock Video award for Strawberry Swing with colleague Chris Harding and video commissioner Kirsten Cruickshank, Shynola’s Richard Kenworthy remembered Gideon, and what he would be saying if he were there. It was the most poignant moment of the night.

All the winners at the UK MUSIC VIDEO AWARDS 2009, hosted by Adam Buxton at the Odeon West End, Leicester Square, London on October 13th 2009, are as follows:

Best Art Direction in a Video

Art Director: Tom Gander
The Kooks – Sway (Virgin)
Director: Marco Puig
Producer: Oliver Goodrum
Prod co: Amarillo

Best Styling in a Video

Stylist: Aldene Johnson
Florence & The Machine – Drumming (Island)
Director: Dawn Shadforth
Producer: Cindy Burnay
Prod co: Black Dog Films

Best Cinematography In A Video – in association with Panalux

Cinematographer: Lasse Frank
Glasvegas – Flowers And Football Tops (Columbia)
Director: Martin de Thurah
Producer: Liz Kessler
Prod co: Academy Films

Best Animation in a Video

Animation: Shynola
Coldplay – Strawberry Swing (Parlophone)
Director: Shynola
Producer: Margo Mars
Prod co: Black Dog Films

Best Dance Video

The Presets – If I Know You (Modular)
Director: Eva Husson
Producer: Mourad Belkeddar
Prod co: El Niño
Commissioner: Glen Goetze

Best Urban Video

Wiley – Cash In My Pocket (Atlantic)
Director: Kim Gehrig
Producer: Dom Thomas
Prod co: Academy Films
Commissioner: Tim Nash

Best Pop Video – in association with 3 Mills Studios

Will Young – Changes (RCA)
Director: Martin de Thurah
Producer: Liz Kessler
Prod co: Academy Films
Commissioner: James Hackett

Best Budget Video – Pop, Dance, Urban

Speech Debelle – The Key (Big Dada)
Director: Anthony Dickenson
Prod co: Pulse Films
Commissioner: Martin Dobson

Best Budget Video – Rock, Indie, Alternative

Moray McLaren – We Got Time (Lash Records)
Director: David Wilson
Producer: James Bretton
Prod co: BlinkInk/Colonel Blimp
Commissioner: Bart Yate

Best Music Ad – TV or Online

Ministry of Sound – Chilled album (Ministry of Sound)
Director: John Le Bear
Prod co: Fold7
Commissioner: Ministry of Sound

Best Live Music Coverage – in association with Tuborg

McFly – Radioactive: Live At Wembley (Prestige Management)
Director: Paul Caslin
Producer: Audrey Davenport
Commissioner: Richard Rasuman
Prod co: JJ Stereo

The Innovation Award

Oasis – Dig Out Your Soul In The Streets (Big Brother)
Director: The Malloys
Commissioner: Emma Greengrass
Prod co: HSI

Outstanding Achievement Award

Carole Burton-Fairbrother

Best Telecine in a Video

TK: Paul Harrison at Moving Picture Company
Paolo Nutini – Candy (Atlantic)
Director: Nez
Producer: Georgina Filmore
Prod co: Colonel Blimp

Best Editing in a Video

Editor: Tom Lindsay
Oasis – Falling Down (Big Brother)
Director: WIZ
Producer: Ben Cooper
Prod co: Factory Films

Best Visual Effects in a Video – in association with BEAM.TV

VFX: Johan Drehn and Martin de Thurah
Glasvegas – Flowers And Football Tops (Columbia)
Director: Martin de Thurah
Producer: Liz Kessler
Prod co: Academy Films

Best International Video – in association with MUZU.TV

Lady Gaga – Paparazzi (Cherry Tree/Geffen/Interscope)
Director: Jonas Akerlund
Producer: Steven Johnson
Prod co: Serial Pictures
Commissioner: Nicole Erlich

Best Rock Video

Coldplay – Strawberry Swing (Parlophone)
Director: Shynola
Producer: Margo Mars
Prod co: Black Dog Films
Commissioner: Kirstin Cruickshank

Best Indie/Alternative Video

Department of Eagles – No One Does It Like You (4AD)
Directors: Patrick Daughters and Marcel Dzama
Exec Producer: Lana Kim
Prod co: The Directors Bureau
Commissioner: Simon Halliday

Best Producer – in association with sweet16

Malachy McAnenny

Best Commissioner – in association with Metropolis Studios Group

Tim Nash (Atlantic Records)

Best New Director – in association with Locomotion

David Wilson (Colonel Blimp)

Best Director – in association with Promo News

Martin de Thurah (Academy)

The Icon Award

Dawn Shadforth

Video Of The Year

Coldplay – Strawberry Swing (Parlophone)
Director: Shynola
Producer: Margo Mars
Prod co: Black Dog Films
Commissioner: Kirstin Cruickshank

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